“Kat Norton is a Microsoft Excel influencer. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and she’s leveraged that into a software training business that is now generating up to six figures of revenue a day. That’s six figures a day. And she’s only been doing this since June 2020.”

Related: Campbell Baron’s Viral TikTok Formula

via @ebizfacts

How to get coaching clients and increase interest in your expertise by doing five simple things.

Solid advice from someone who practices what he preaches. Follow Josh on Twitter to see.

“Tim Schmoyer is THE guy when it comes to YouTube strategy—and today he’s schooling me on next-level YouTube tactics, including increasing watch time, telling stories, and overcoming creator & entrepreneur burnout.”

Success on YouTube is about making a stronger, emotional connections with the viewer faster. That requires good storytelling.

“Remember that the best YouTube shorts and TikToks are usually just good, 15-second stories.”

He gives the example of a drawing instructor that told a before and after story about transforming your drawing skills that got 850,000 views instead of his usual 20k.

“So the way to build a resilient, diversified six-figure creative business is to look at the sales ladder and try and create a product or service that satisfies the “jobs to be done” of your audience at each level.”

via @growthcurrency

Eighteen of the internet’s sharpest thinkers reflect on the emerging trends from this past year and how they might shape our careers in 2022.

“Li talks about how her passion economy thesis converges with Variant’s ownership economy thesis—a crypto-enabled future where consumer technology products are owned by their users, who contribute so much to their value. “

“Book publishing is currently at the beginning of the biggest shift since the rise of Amazon and self-publishing, and this article explains both its present and future.”

Great overview of what it takes to get to $1000 per month with a niche affiliate site.

This is a solid business model for creators.

via @ebizfacts

“a16z Crypto Startup School is a series of lectures and discussions given by experts to help technologists learn how to build crypto companies.”

Comprehensive series of video lessons if you want to get serious about building a web3 business.

via @founderweekly

Here is a selection of the best links I’ve found this week to level up your creator skills.

Write 5x more but write 5x less – critter – via @fortheinterested

7 tips to Improve Your Instagram Profile – wolf-craft

100m Articles Analyzed: What You Need To Write The Best Headlines [2021] – buzzsumo

Starting a Business? Use This Old School Tactic to Jumpstart Your Brand – inc via @theclick

What is Growth Marketing? A Beginner’s Guide – ahrefs

How to get affiliates to promote you – bryanharris

What is Snackable Content and How to Use it to Boost your Digital Marketing Strategy – hubspot