“Tim Schmoyer is THE guy when it comes to YouTube strategy—and today he’s schooling me on next-level YouTube tactics, including increasing watch time, telling stories, and overcoming creator & entrepreneur burnout.”
Success on YouTube is about making a stronger, emotional connections with the viewer faster. That requires good storytelling.
“Remember that the best YouTube shorts and TikToks are usually just good, 15-second stories.”
He gives the example of a drawing instructor that told a before and after story about transforming your drawing skills that got 850,000 views instead of his usual 20k.