How a TikTok Creator’s Fake Pepsi Ad Went Viral and Led to Multiple Brand Partnerships
“A new type of influencer is emerging in the creator economy, one that is garnering followers and brand love not for their influence in a niche specialization, but for their ability to create ads for brands.”
Big Idea: I love this! There is an art to advertising creative. Doing it for free in public is a great way to demonstrate your skills and land big clients. You don’t need a resume or education. Your social channels are proof of the quality of your work.
