“There are some creators who have managed to build strong businesses with relatively small audiences. They’ve accomplished this by drilling down into lucrative niches and then selling high-priced products to just a few customers.
Case in point: the Startup Parent podcast. When I interviewed host Sarah Peck last May, it was generating only around 2,000 downloads per episode, and its newsletter following was even smaller. Despite those low numbers, she was on track to generate $200,000 in 2021.”
Another example of how niching down helps.