How 1440 Grew To 3.2 Million Subscribers

Tim Huelskamp of the daily news newsletter 1440 is interviewed on Newsletter Operator.

Big Ideas:
► An active reader is worth about $0.75 per month to them. (They send 25 emails per month with a 60% open rate.) Lifetime value per subscriber is about $20.
► For the first 10k subscribers, they did cross-promos, giveaways, and anything they could to grow.
► After 10k, they raised money and started using paid ads to grow.
Two-thirds of their growth now is through paid.

Related Link:
1440 interviewed on on Newsletter Circle

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