Is guest posting worth it? A guide for publishers

“You should now have a good idea of whether guest posting is for you, and how to get started. Before you leave, here’s a recap of three top tips before you put your guest posting strategy into action:

Know the audience. Identify opportunities where the audience has relevance and overlap, and find out what their audience needs.
Make your pitch personal. All publishers want to protect their audiences
Start with publishers you know. It’s much more effective than sending cold email.”