Check out this interview with Seth Godin on LondonReal. The link in the title is the first half of the interview. To get the full version, you need to provide your email address. The interview is worth it. Seth Godin is an amazing storyteller. Here are some of the topics he discusses:
- Marketing is anything we do that changes the culture for the better.
- You should blog every day. The idea that there is a blog tomorrow forces you to come up with better ideas today.
- Why the smallest viable audience forces you to be better.
- The typical online course has a 97% dropout rate, Seth’s AltMBA has a 97% completion rate.
- It’s not about more tactics, it’s important to believe you have something to contribute.
- What is school for? It’s not about learning, it’s about making us compliant factory workers.
- The work that matters can’t be done by AI. It’s the soft skills.
- If you optimize a website enough, it will become a porn site.
- What we want from you is consistency, not authenticity.
- People have such regret about that phone in their pocket and the three hours they spent online last night.
- Imposter syndrome is where people feel like a fraud. If you didn’t feel like a fraud, it’s either because you aren’t trying very hard or you’re a psychopath.