“Google Analytics (GA) helps measure the website data you need to inform a digital marketing strategy that helps you meet your business goals. But when you track and act upon data without proper scrutiny, you risk informing the wrong decisions. A Google Analytics audit will help make sure you collect and report on the right data.
In this article, we explore:
- What is a Google Analytics Audit and Why Is It Important?
- How Often Should You Perform an Audit of Your Google Analytics Account?
- 12 Best Practices for Performing Google Analytics Audits”