Gong’s LinkedIn Strategy: Breaking Through Social Media Noise

“There’s never been a tool that I’ve heard so much buzz about at a SaaS conference before as Gong when I attended SaaStr a few years back. Every presentation included a reference to the tool and every sales leader was geeking out about how they used it to win. I’ve said it before and I’ll say it again:

I think one of the players in the conversational intelligence space (ie. Gong / Chorus / etc) is going to be acquired by someone like Salesforce or Microsoft for billions of dollars someday. The technology that they’ve built and the insights that they’ve gathered through recording data & AI is unbelievable.

But that’s not what I’m writing to discuss today.

Today, I want to talk about how Gong has successfully leveraged LinkedIn to establish brand equity and create a thriving content culture. Let’s get to it…”