Jake McNeill shares his experiences on what it takes to get your content shared. Read the full article! I love Jake’s writing style.
► Find a popular topic you want to write about
► Read the top 10 results on Google. Chances are they’re all saying the same thing and using the same language
► Do the opposite. Stand out in saturated markets by doing the opposite of what the market is doing.
► Combine your concept with other viral/successful ideas to create something new
► Use thought experiments/ prompts to create a tone/ style that stands: “What do people want to say but daren’t?!”
► Use Professor Jonah Berger’s principles of virality
► Create with empathy and without ego ( the former is easy, the latter is very difficult)
► Use thought experiments/ prompts to generate empathy “ What truths can I write that will help the reader feel understood?”
► Promote your work far and wide
► Know that almost everything you create will NOT have an impact and learn to be okay with that 🙂
► Cross your fingers and hope for the fucking best
Sahil Bloom also has an article this week on this exact topic.