Another good article on the importance of finding product market fit (PMF).
Many businesses start without a clear idea of how they will get customers.
“Building something people want is not enough. You need reliable channels for connecting with customers. And, those channels can’t cost you too much (in money, or time)”
“Characteristics of a good opportunity: – Folks have a strong desire or need for a solution, – They’re applying effort (time or money) to solve the problem, And they’re unsatisfied with their current solution. – If customers already have multiple options (that they’re happy with) it’s most likely a low-demand opportunity.”