“For all the talk about the democratization of the creator economy, thus far, it’s become a superstar-driven, winner-take-all affair, where a small number of people do incredibly well, while the rest struggle.
Out of the turmoil of the last twenty years, new and hopeful possibilities are emerging. Today, we’re seeing the confluence of a few major cultural and technological trends that make us optimistic that the vision of the Internet we had decades ago – creative, quirky, diverse, accessible, democratic – is making a comeback:
* A renaissance of individualism on the Internet that changes the definition of talent * A shift away from ad-funded models towards creator empowerment * Web3 technologies that unlock infinite remixability and more granular distributions of value”
“We’re currently living through a shift in the business model of the Internet, from ad-revenue to direct-to-creator monetization. We can’t underscore enough how profoundly this alters incentives – platforms are now less focused on driving eyeballs and more focused on building tools that make creators money.”
Big Idea: The authors of this post offer a new model for helping average creators earn an income online. This new direction of the internet is being labeled as Web3 and is definitely important to watch.