This video is about the launch of a video game, but there are lessons for all startups.
“Proletariat CEO Seth Sivak reveals how he and his team grew Spellbreak from an unknown title into a viral game. From embracing memes to enabling early evangelists, here are 12 tactics to drive growth in a product’s early stages.”
Some interesting marketing tactics were:
– You can still go viral on platforms like Imgur, 9gag, and Reddit without needing a base to build from. – People who joined their Discord server got faster access. Great way to build a community. – Encouraged their community to create game highlight videos by promising to share the best ones on the company’s YouTube channel. This led to lots of great content created. – Meme channel became some of their best marketing.