If you want to be found online, you need to do effective keyword research before you create your content. While services like Ahrefs are incredibly powerful they are also expensive. This article has 5 free keyword research tools you can get started with. I’ve installed the free version RankTracker suite and find it very powerful for all types of SEO work. You’ll need to give it access to your Google Analytics account, but it does a lot for a free tool. Keywords Everywhere has become a paid tool, so I use the Keyword Surfer Chrome extension instead. It’s very helpful to see search volume and related terms every time you search.
