“Dickie Bush & Nicolas Cole gives you five simple tips for formatting a newsletter that your readers will look forward to reading every week.
Tip #1: Start with a clear subject line.
Tip #2: Give your readers a reason to trust you (even more).
Tip #3: Outline your main points (before you start).
Tip #4: Anytime you are listing things, use bullets.
Tip #5: Ditch the conclusion (if you want to).”