“Earning media coverage can seem daunting to a PR beginner. If you’ve ever wondered where to get started with questions like “How do I write an effective pitch?” and “What kind of content earns press?” read on.
In this post, I’ll walk you through how my team earned top-tier press coverage and backlinks for a client in five simple steps using content marketing strategies, and how you can apply these same steps to your own brand’s content.”
Step 1: Ideation
Step 2: Producing a content marketing campaign
Step 3: Design and copywriting
Step 4: Media outreach
Step 5: Reporting on success