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Wednesday, April 20, 2022
“The more you create, the more powerful you become.
The more you consume, the more powerful others become.”
– James Clear
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“Femke van Schoonhoven, aka Femke Design, grew her email list from 0 to 25,000 subscribers using lead magnets, segmentation, and automation—see how she does it.”
Big Idea: Most of her subscribers come from lead magnets offered on YouTube videos.
“To grow my email list, what’s worked super well for me is creating free resources and talking about them on my YouTube channel. For example, I might record a video about how to present your work to stakeholders, which is something a lot of designers want to learn more about,” says Femke. “I’ll include a free presentation template as part of the video and use a ConvertKit automation to drop them into my regular email list cadence.”
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“While many aspiring creators are dreaming of audiences of millions of followers, I suggest looking at these more grounded examples. Build a business that generates revenue, and use creator tools and social media as a tool to help market this business, and not as a means to an end.”
Big Idea: Don’t become a creator, focus on becoming a one-person business. The most successful creators think beyond content creation and invest the time and money to build a real business. I’m calling this ‘Creator as Startup’. Two great examples are TheyGotAcquired and TheTilt.
via @ebizfacts
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Justin Welsh breaks down his most successful LinkedIn post of all time.
“A LinkedIn post is a lot like a Twitter thread. You have 210 characters to get people interested in the rest of it.
To ensure that people read the opener of your LinkedIn post, I’d recommend using 3 short lines, with spaces, as it provides a format that’s easy to read.”
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How media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list.
Lexi Grant of TheyGotAcquired was able to sell $5000 advertising packages with only 1000 email subscribers.
(Start listening at 41:05 for this part of the conversation)
Big Idea: It is getting increasingly more expensive to acquire customers through paid ads and sponsorships, yet most creators sell their ad inventory too cheaply.
Related Link: Ethan Brook breaks down this discussion in a Twitter Thread.
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It’s a noisy, competitive world out there. And more than ever, I believe the creators who succeed do two things well:
They are meaningfully specific
“The more specifically your solution aligns with my specific problem, the more referable you become. You become a magnet for people just like me.”
They obsess over design
“When we see something beautifully-designed, we are automatically more inclined to trust it. When we see something poorly-designed, we are inclined to NOT trust it.”
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“To build a business, you don’t start by building a product.
You start by building an audience.
Today, we outline all the reasons the audience-first approach gives you far higher odds of success. When you serve the right crowd — and serve them well — coming up with the product is actually the easy part.”
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Tim Stodz of CopyBlogger shares how he started his content marketing and SEO agency and built it to a million-dollar business in under a year.
Big Idea: Placing Calls-to-Action in all their articles and newsletter issues has been the biggest source of new customers. Many creators do not advocate for themselves enough.
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“In this guide, we’ll take you through the ins and outs of the newsletter sponsorship, including pricing, alternatives, and how to run one on your own.”
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