Very interesting article.
What approach are you taking to grow your audience?
1. The Signature – focus on a signature achievement, recognizable expertise, or persona
2. The Show – create something you’re known for and that can be consumed by or engaged with others
3. The Stunt – a PR-worthy activity that captures the spirit of what your brand is all about
4. The Machine – It’s a workhorse approach, that believes sweat and consistency pay off.
5. The Team – Don’t go it alone. Instead, team up with folks who are complementary and collaborative.