“Whether you work in tech/product or audience growth or editorial, the topic of URLs tends to come up regularly. What’s the best URL for an article? Does having a date in the URL matter? How do we create optimal URLs for sections and tags? Can we change our (sub)domain? Common questions publishers want easy answers to.
In this edition of SEO for Google News I’ll be looking at (almost) everything relating to URLs. From the HTTP(S) protocol to your domain name and subdomain, to the naming conventions for your sections and folders, all the way to individual article URLs and whether or not you use a trailing slash; I’ll discuss every part and explain what impact it may have on your site’s SEO.”