“When you’re working as a solo creator it can be hard to gauge what a “good” email open rate is or understand how much money other creators earn. So, the ConvertKit team analyzed email metrics from nearly half a million creators to bring you completely original email marketing stats and benchmarks.
If you’ve ever wondered how your email metrics compare to creator averages, this guide is for you. We’ll share creator economy averages for stats like open rates, revenue, and click rates. Plus, we’ll help you decide which marketing metrics to review based on what you’re trying to achieve.”