Big Idea: This is a great example of the importance of going niche. Check out some of Lamey’s videos on TikTok. Short videos about ice cream turned into a massive following and now a physical business.
“Over the last year and a half, Lamey has amassed over 10 million followers on TikTok and another 1.6 million subscribers on YouTube by filming himself working at Coldstone Creamery.”
“Now Lamey is banding together with other emerging creators to open his own ice cream shop in New York City in the Spring of 2022.”