“Kevon Cheung says the key to growing your online audience is to focus on your inner circle rather than copying the big players.”
“If no one knows your name online, your best shot is to become a friendly and approachable person that people enjoy talking to. Instead of standing on stage, which is what you think having a voice on social media is about, picture yourself sitting in a community circle and having intimate back-and-forth conversations with your peers.”
Big Idea: Don’t copy what the big accounts are doing. The content you need to publish when you are starting out is very different than those with lots of followers.