“Most brands and products are boring and plain. An effective differentiation strategy can help you stand out.
Here’s what it takes. A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. You’d think companies would be all about that, instead they all too often default to a generic strategy. Sameness is the default for most companies today. Let’s look at why.”
“Another way to give people a reason to choose you over others is through personal branding. If prospects like the people associated with your company, they’re more likely to buy from you.”
via @For The Interested
Here’s what it takes. A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. You’d think companies would be all about that, instead they all too often default to a generic strategy. Sameness is the default for most companies today. Let’s look at why.”
“Another way to give people a reason to choose you over others is through personal branding. If prospects like the people associated with your company, they’re more likely to buy from you.”
via @For The Interested
