“The only way to really break out as a creator, according to the world’s most successful creator, is by finding your Personal Monopoly. This is true despite, and because of, the fact that there are so many courses, threads, YouTube videos, podcasts, and blog posts about how to become a successful creator. While the nuts and bolts – how to set up a camera, for example – might be useful, the premise is flawed. If you’re following a playbook, you’re already dead.”
