Differentiate your content. And more tips for makers who are “bad at marketing”

Differentiate your content. And more tips for makers who are “bad at marketing”

“Steph Smith, Head of Trends.co and author of “Doing Content Right,” shared her perspective on what makes good content and what she tells every creator to do before they start their own newsletter.”

“Smith encourages creators to think about how they’re differentiating what they produce. Most of the time, the differentiator is not as groundbreaking as you might think. Many people find the Hustle to be funnier which gives them more joy in their day. The same goes for Barstool Sports in the sports category. James Clear’s 3–2–1 newsletter is so concise that it’s more stress-free, she explained, because you can get through it faster.”

“If you can’t articulate to someone: ‘My content is more X than my competitors’ then your content is probably not differentiated enough and other people can’t recognize why they should pay attention to you and not someone else.”