David Senra of the Founders podcast explains why “well-done business podcasts are one of the best business-to-business (B2B) marketing innovations out there.”

Related Idea: Another similar idea in the personal development space is Brian Johnson’s Heroic, formerly Optimize.me.

Brian built a huge audience by doing summaries of popular self-improvement books that he called Philosopher’s Notes. They have since transitioned into a huge coaching and certification company.

There is an opportunity to do this idea for business books.

Jay Clouse consults Daren Smith on the best path to getting to 10k subscribers and $10k monthly profits.

Great creator masterclass on topics like:

► Selling high-priced products
► Optimizing for audience capture
► Having a linear path for customers to purchase your products
► The value of focusing on 1 or 2 core products

“A new type of influencer is emerging in the creator economy, one that is garnering followers and brand love not for their influence in a niche specialization, but for their ability to create ads for brands.”

Big Idea: I love this! There is an art to advertising creative. Doing it for free in public is a great way to demonstrate your skills and land big clients. You don’t need a resume or education. Your social channels are proof of the quality of your work.

“With a high ticket offer, you can attract high-quality clients, focus on getting your customers the results they want to see, and create a more consistent revenue stream for your business.”

Related Link: Summary of Alex Hormozi’s $100m Offers
Alex Hormozi’s popular book goes into more detail on these topics.

via @fortheinterested

Byrne Hobart of The Diff newsletter shares his thoughts on the opportunities with newsletters.

“Since the cost of newsletters is lower than it used to be, and it’s much easier to build one to the point that it’s sustainable for a solo operator, we should expect the world to have many more vertical-focused investment banks, funds, and marketplaces in the near future. Current newsletter economics mean that it’s possible for these companies, early in their lives, to essentially have negative-cost marketing for whatever they end up launching, and as we’ve seen with consumer Internet in general, lowering the cost to start new companies wildly increases the diversity of those companies.”

“You may have grown up in a small town, where you were the only person out of 1,000 people with a specific interest. But there are 4.5 billion people on the internet, meaning that there are 4.5 million people who share your interest. Online, no niche is too niche.” – Jack Conte

“The same idea can be adapted to finding work: if only 1 in 1,000 people is interested in what you’re buying, that’s a customer base in the millions. If only 1 in 1,000,000 people is interested, that’s still a customer base of 4,000+—depending on your average selling price, potentially enough to sustain a living.”

Author Richard Florida, published this comprehensive report on the state of the creator economy.

Discover how indie founders are using different strategies to grow their side projects and startups.

Here are some more great links I discovered this week.

How to price newsletter ads – growthcurrency

How to grow from 0 to 3000 followers on Twitter – kp

Formatting techniques for a better newsletter – ship30for30

Million-dollar authors share their secrets to growing content brands with ebooks – thetilt

Everyone should own an online course that earns $150+ per day – justinwelsh

How to write great YouTube titles – creativeelements