This YouTuber built a massive following with pop music guitar lessons
“Over the past few years, Potsiadlo has amassed 260,000 subscribers and 32 million views on YouTube by teaching his audience how to play popular songs on the guitar.”
Big Ideas:
► Start with what is popular. The best way to grow an audience is to create content that people are searching for.
► Leverage trends. Creating a song lesson for Let It Go from the movie Frozen, led to 500k views in a month.
► Make it better. Easy-to-understand graphics in the videos and a downloadable PDF make it much easier to learn than the typical guitar lesson video on YouTube.
► Build a membership. The monthly subscription through Patreon pays more than YouTube ads and provides consistent income.