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Pete McPherson of DoYouEvenBlog talks about:
► how he got started as a creator
► his niche websites
► creator burnout
► leveraging YouTube for affiliate sales
► how to be “watchable” on video
► the real value of consistency
► how he produces so much content every week
► on-demand launch sequences
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This is a sarcastic, but fairly realistic take on the different stages of being a creator. It’s worth a read.
Big Idea:
Making a career as a creator is hard. The work you have to do grow often goes against the reasons you became a creator in the first place.
via @aliabdaal
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Boss Babe founder Natalie Ellis talks with Sahil Bloom and Greg Isenberg about building her community of 9000 paying members.
Big Ideas:
► An audience is not a community.
► Are you able to sell out your merchandise? That’s a good sign that your community self-identify around your brand.
► Create clear rules of engagement so members know how to interact.
► There is a cost to creating content. You need to understand the ROI of that investment.
► Sales funnels to segment your audience is very important.
► Building a company that doesn’t revolve around you.
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“Learn how to invest in your Twitter presence for growth and lead generation, and how to write content that generates reach, engagement, and leads.”
There are many specific examples in this post so it’s worth reading if you want to get better at Twitter.
via @freelancersdigest
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Big Ideas:
► Threads are still the best way to add new followers
► The reasoning behind Julian’s super popular handbooks (comprehensive guides).
► Why he goes back and continually updates those handbooks.
► His criteria for writing great content: Actionable, Concise, Novel
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Alex Llull of The Steal Club newsletter shares his welcome email and why it works.
“I used to get 5 replies a week to my welcome email (if lucky). Now I get 5-10 a day. All it took was making 5 little changes to my welcome email.”
I’m definitely going to steal this idea!
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Josh Spector offers comedian Zarna Garag tactical advice to get the most out of social media.
► Should I post about trending topics
► How to turn social media followers into newsletter subscribers
► How to convince brands to pay to reach your audience
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“In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson’s story.”
Big Idea:
Good overview of what it takes to start a high-growth company, raise capital, and sell the business.
via @fortheinterested
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The Steal Club is a newsletter for creative solopreneurs.
Weekly lessons, strategies and templates to grow your audience and business. “Stolen” from the best creators in the industry.
This is definitely one of my favorite newsletters. I love the structure, design, and content.
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Master Essential Creator Skills
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