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“Instead of spending time growing your newsletter list, you can build a six-figure business from the list you already have. Find out how Daren Smith of the Craftsman Creative made it happen.”
Related Link: I shared a great interview with Darren Smith last week that goes into more depth on his business.
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Another great conversation on the Copyblogger podcast. Tim Stoddart and Ethan Brooks talk about The Newsette, a newsletter that did $40m in 2021 with 500k subscribers.
Big Ideas:
► 50% of that $40m came from their TikTok agency.
► Why an agency is a good complimentary business for creators.
► Reps and Sets: It’s not 1000 hours, it’s 1000 iterations. All successful people have to put in the work.
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Brian Clark shares the framework he used to make Copyblogger.com one of the top content marketing blogs in the world.
Big Idea:
It’s not enough to just publish content weekly and hope for your audience to grow. Brian Clark’s blueprint involves:
1. SEO-focused landing pages
2. Effective networking with other creators to eventually promote your work.
3. Shareworthy content
via @youarethemedia
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Great interview with two of the smartest people in the creator economy. Jay Clouse interviews Josh Spector of For The Interested newsletter.
Big Ideas:
► The pros and cons of publishing a daily newsletter.
► It’s so much easier to sell a solution to someone who already knows they have a problem.
► Why you need to focus on the transformation you offer your audience, not the problem.
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“Hear what it takes to organize and produce an event with audacious goals, including what can go wrong and how to prepare for it.”
Big Idea:
Hosting your own real-world events is a powerful way to put yourself in the center of a community.
“There’s only one thing more valuable than networking: being the one creating the networking opportunity.”
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Big Idea:
“The most prolific writers don’t write linearly… The most prolific writers approach things in reverse. They start with a birds-eye view, and then each layer takes them deeper and deeper “into the weeds.””Your book’s Main Title/Subtitle is 80% of the work.”
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Writing a newsletter can be harder than it sounds. Here are 12 amazing newsletter examples to get ideas & inspire your next campaign.
via @growthcurrency
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Jay Clouse shares his routines and mindset that keep him consistently writing articles and publishing his podcast week after week.
Big Idea: This is an important article. Almost all creators give up too soon. Just showing up every week for a long period of time will put you in the top 5%.
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Master Essential Creator Skills
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