“Alexis Grant walks us through how she launched They Got Acquired.”
“So by the time she launched They Got Acquired earlier this year, she had already spent months laying the groundwork. This involved everything from hiring writers to designing a website to even building a pre-launch newsletter list. In an interview, she walked me through how she went about this process and what new lessons she learned along the way.”
Big Idea: Creators need to become more like startups if they are to be successful. It’s no longer enough to publish content part-time. The best creators build a team and invest money to launch their businesses.
Related Link: Infographic summary of Joe Pulizzi’s contrast between “content entrepreneurs” and creators.