“Every challenge starts with these 7 decisions. Each decision essentially builds out your challenge, so by the time you answer the last question you just need to implement. Let’s start with the first question, why are you even running this challenge?
#1: Why are you running this challenge?
#2: What are you selling on the back of the challenge?
#3: What’s the big idea?
#4: Who is the challenge for?
#5: How long does your challenge need to be to deliver the promise?
#6: Is your challenge free or is it paid?
#7: What’s the challenge name?”