“All great content marketers are good writers, but not all great writers are good content marketers. Writing is a crucial, vital, totally necessary skill in content marketing—but it’s one of many important skills. Spending too much time fixated on the art of writing and the beauty of your prose can actually worsen the business impact of your content.
The best content marketers know when to write and when to stop writing. They’re able to put personal preference aside and write entirely for others. They know how to embrace the “skimmable” quality of online content and structure their writing in a way that delivers immediate value.”