Content is Optimized for Addictiveness, Not Artistic Merit
“When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness. That means we, the consumers, get a higher quantity of more predictable, less innovative, less interesting art in our lives.”
Big Idea: In this content race to the bottom, everyone loses.
At the free university of Twitter, we’re getting the education we paid for