The $21m Blog Post: Content as an Investment
“Treating content as an investment will lead to massive returns with minimal work. By holding one asset Hootsuite gained 21M organic visits, and you can too.”
“Content published today has the potential of being worth millions tomorrow.”
Big Idea: Evergreen content that ranks in search can be a long-term asset that drives profits for your business for years into the future.
For example, ebizfacts has built a 23k subscriber email list and makes $10k to $20k per month from comprehensive reviews of make-money-online courses.