“Justin Moore, founder of Creator Wizard, explains how he views sponsorships vs. advertising.
“Advertising is more detached from the creator,” he says. Creators who operate on social media platforms don’t even have any control over the ads their audience sees, whether it’s a pre-roll video on YouTube or a Facebook ad below their video.
Sponsorships are more closely connected to the creator. Brands work directly with the creators, often to reach their audiences with a testimonial or recommendation about the company’s product, Justin explains. In these cases, the creator usually develops the sponsored content, too.”