“Treating content as an investment will lead to massive returns with minimal work. By holding one asset Hootsuite gained 21M organic visits, and you can too.”

“Content published today has the potential of being worth millions tomorrow.”

Big Idea: Evergreen content that ranks in search can be a long-term asset that drives profits for your business for years into the future.

For example, ebizfacts has built a 23k subscriber email list and makes $10k to $20k per month from comprehensive reviews of make-money-online courses.

“Wirecutter is simply a huge affiliate marketing success story that we can all learn from. We’ll go through the following five tips based on Wirecutter’s SEO efforts that you can apply regardless of your affiliate website’s size.”

Big Idea: Promoting products through affiliate links can be a good way for creators to monetize. Most creators niche down to a particular audience. There are likely more opportunities to niche down to a product like ebizfacts mentioned above.

“John Ainsworth talks to the Niche Pursuit podcast about making thousands of dollars each month from courses and your email list.”

John shares some specific email strategies for how to get more subscribers and sell more courses and products.

Big Idea: Effective sales funnels are a critical part of successful creator businesses.

“Gaining traction with any type of creative business is hard.

And contrary to what we imagine when we’re first starting out, that difficulty doesn’t diminish with our first paying customer, when we quit our day job, go full-time on the business, or when we hit any of our arbitrary follower, subscriber, or financial milestones.

And yet, despite the fact that the ease we seek continues to evade us regardless of our accomplishments, for some reason, we carry on believing it’s juuuuuuust around the next corner.”

Big Idea: There is never going to be a perfect time when you are making bucket loads of money only doing the work you love. Creating is hard. As creators, we need to find a process and journey that is rewarding regardless of the destination we are aiming for.

Interesting 7-part article on building a career that is uniquely you.

Big Idea: Publishing content online is an opportunity engine that can lead to all kinds of ways to earn a living on your own terms.

“The cornerstone of a Weird Internet Career is that you a) make a thing on the internet that people value and b) provide a way to convert that value into money…

The thing you make might be a recipe blog, and that money might be from ads and an associated cookbook, or it might be email advice on developing a new skill and the money from an e-course on the skill, or it might be a podcast and the money from bonus episodes and merch. And so on.”

via @paulmillerd

Dylan Redekp shares how his GrowthCurrency newsletter of 1,600 subscribers and 70 editions has earned over $2,500 YTD — including the $1,400 in May — with another ~$650 booked for June.

“Shorts were the largest subscriber growth driver. Shorts brought in over 111,000, accounting for 61% of the quarter’s subscriber growth and 86% of our channel views.”

Big Idea: YouTube shorts and TikTok seem to be the best channels for subscriber growth now.

The Craftsman Creative Newsletter is a weekly, behind-the-scenes look at building and running a six-figure creative business. You’ll learn principles and frameworks for how to grow your own creative business from Daren Smith, founder of Craftsman Creative, as well as a number of guests through his podcasts and other interviews.

Start with a free, five-day email series on mastering your mindset and growing a creative business at craftsmancreative.co.

Here is a selection of the best links I’ve found this week to level up your creator skills.

How To Analyze Your Competition’s SEO – copyblogger

How to do paid ads on Facebook from an expert – jamesschramko

How behavioral science can boost your conversion rates – kristenberman
via @fortheinterested