In today’s digital age, there’s no doubt that influencer marketing is the future of advertising. Consumers have already actively chosen to follow their favorite creators online, often developing years-long relationships with them and becoming true fans of their content.
The key reason that influencer marketing is so effective – and that often gets lost in discussions about the industry – is the elusive factor of influence. When brands partner with online creators they are taking a shortcut to their target audience’s trust by aligning with an influencer the already know, like, and engage with. This is the core reason influencer marketing drives higher ROI than almost any other type of advertising.
Whether you’re a seasoned marketer who’s already been running creator campaigns for years, or you’re new to the influencer marketing industry and need some guidance on best practices, we’ve put together this list of our top-rated content that breaks down our most frequently asked questions and most popular blogs.