“Jason had an idea for a business. He opened LinkedIn to see what might be possible. He searched for “WordPress Consultants.”
The search showed 40 results. Jason emailed all 40 consultants with an email template he wrote off the cuff.
You might be thinking Jason was a marketing genius with years of experience. Nope. I checked Jason’s LinkedIn profile to get an idea of his background.
A line struck me from his career experience: “chief executive changer of the toilet paper.” Clearly, Jason didn’t think he was a hotshot — the first clue of his later success.”