“Here are some of the techniques we used in order to get from a few hundred to 100K unique visitors in three months (to our website, blog, and mini-sites). It’s proof the new marketer is techier than ever.”
You don’t need to write tons of content if you can effectively scrape data and compile it in an interesting way. This is a very powerful idea that more companies should take advantage of.
ProductHacker does this for their newsletter. It automatically gathers the top products on ProductHunt and the most popular posts on HackerNews every day and sends it out in an email. Very valuable and it’s all automatic.
I suspect it’s much easier to publish a daily newsletter if you don’t have to write it. 🙂