Clickbait is Unreasonably Effective

“Making the title and thumbnail is at least half the job. This is not just because better titles and thumbnails get you more clicks, but because better titles and thumbnails will get you way more impressions.”

Big Idea: Clickbait gets a bad name, but the job of creators is to capture attention. If your content isn’t getting clicked, it isn’t getting watched.

via @storythings

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