Growth in Reverse is a newsletter that deep dives into newsletter creators with over 50,000 subscribers. Chenell spends over 40 hours per week researching one creator each week.
Big Ideas:
► Featuring popular creators builds a flywheel when they promote their own deep dive.
► Teasing her newsletter on Twitter gets new subscribers each week.
► 5 Types of newsletter formats that work.
► Success comes down to the basics of consistency and quality in a specific niche.