Marketing - creatorboom

Where Should You Start Marketing a New Business or Product?

Rand Fishkin of SparkToro and Moz, shares advice for how to market a new business. “If you’ve got friends, family, coworkers, casual acquaintances, please, please don’t let them start thinking about Facebook ads or SEO or content marketing until they can thoughtfully articulate who their customers are likely to be, how those people behave, where to find them online, and what messaging resonates with the painful problem your associate’s product or service is meant to solve.”

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Triggers to keep people coming back to your site.

Marketing

Good article with examples on effective triggers to keep people coming back to your site. You need to keep your business in the minds of customers.

Indiehackers uses digest emails to help users keep up with what is happening in the forums.
Loom sends a message when someone watches your video.
Medium tells you how many people have read your articles. Product updates are a good way to keep users updated.
Desktop notifications can be annoying but they work.
Share links to access more content and referral bonuses encourage more sharing.

via indieletters.com

growthinsider.substack.com

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“Michelin Guide” Marketing

Marketing

“An old school content marketing story. France, 1900. Andre and Edouard Michelin had just started making tyres. The problem was there were less than 300 cars in France. So hoping to encourage car ownership they published the world’s first ‘Michelin Guide’.”

Harry Dry shares four great examples of content-focused businesses.

“Content is winner takes all. The top 1% gets 99% of the attention. So set out to create the single best resource for your niche.”

Business Opportunity: I think we are going to see a lot more businesses become media companies like this. What if your business became the best source of content for your niche? How much traffic and sales would that generate?

“Content compounds in a way other marketing channels can’t.”

marketingexamples.com

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Bulletproof system for getting new customers

Marketing

Here is a great article on how to get customers for your startup. It covers 19 different marketing channels.

So many businesses are started without a clear idea of how they will reach customers. Identifying and focusing on 1 or 2 key marketing channels is essential.

For Visualize Value above, the entire business model is centered around images on Twitter and Instagram. For IndieHackers, it started with HackerNews forums.

What is your key marketing channel?

via foundersgrid.com

baremetrics.com

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Attention Marketing: 10 Tips to Acquire More Customers

Marketing

Lots of actionable advice here! The format is also something to learn from. Skimmable with lots of headings, images, links for further info, etc. There is an art to content that gets shared.

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How they launched it: Mailchimp’s all-in-one Marketing Platform

Marketing

Mailchimp changed from just email to an all-in-one marketing platform. This article is about the launch of the new direction. I think it’s also worth noting that this is a re-bundling business model. Single focused business models like Lead Pages, ConvertKit, Teachable, and now Mailchimp are adding more services to be a more comprehensive offering for their customers. The trend seems to be shifting away from the single-focused businesses that were successful in recent years.

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Go after a market with strong demand

Marketing

Another good article on the importance of finding product market fit (PMF).

Many businesses start without a clear idea of how they will get customers.

“Building something people want is not enough. You need reliable channels for connecting with customers. And, those channels can’t cost you too much (in money, or time)”

“Characteristics of a good opportunity:
– Folks have a strong desire or need for a solution,
– They’re applying effort (time or money) to solve the problem,
And they’re unsatisfied with their current solution.
– If customers already have multiple options (that they’re happy with) it’s most likely a low-demand opportunity.”

justinjackson.ca

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Rewriting landing pages with a pro copywriter

Copywriting, Marketing

Marketing Examples teamed up with a professional copywriter to rewrite landing page copy on a variety of websites.

There are many clear examples on how tag lines can be improved.

marketingexamples.com

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PR Lessons from Mikey Sadowsky of Intrepid Travel

Marketing

Here is a great discussion on how PR can be a strategic focus of a business.

Good PR basically comes down to networking and building relationships with journalists and then telling good stories.

“You need to know people before you need to know them. If you are only reaching out to people because you need a favour, it’s never going to be a positive relationship.”

“Everything is a story and the best story wins.”

Marketing Idea: If you are just starting out and looking to find some journalists to connect with, HARO is a great place to respond to inquiries.

arilewis.com

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A Step by Step Guide to Social Tokens for Creators

Marketing

“Social tokens could very well be the next wave for creators after NFTs in the crypto space. In this post, I’ll explain what social tokens are and how creators can use them.”

We are still in the early stages of NFTs, blockchain, and social tokens.

Here is an interesting look at how creators and influencers can use social tokens to build and monetize communities.

“What if this community also had a shared economy through a $WSB token?

Community members could earn tokens by creating great content – from stock investing advice to memes.

They can use these tokens to access emotes, avatar badges, or even vote on how the community should be run.”

“I think we’re just scratching the surface of what social tokens can do. Instead of another speculative asset, I hope that they become a core tool to help creators and communities succeed.”

creatoreconomy.so

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