Great breakdown of how Carie Rose of Rise at Seven creative SEO agency leverages trending topics to get backlinks and exposure for her clients.
Big Idea: SEO doesn’t have to be a long-term effort if you effectively leverage rising trends.
► Discover what’s trending on places like TikTok, Twitter, Netflix, etc
► Research how it’s affecting Google Search and Trends
► Understand how this affects your site search
► Relate how this intersects with your brand
► Create content around the trend within 45 mins to 6 hours max
► Write the story for the journalists
► Send it out in the AM right when they’re opening their laptops
Creativity x Speed x Relevancy always wins
Related Link: Harry Dry has a great thread of some of Carrie Rose’s campaigns.