Brendan Cahill summarizes some of the key advice from author and entrepreneur Derek Sivers. Derek Sivers is famous for creating and selling CDBaby for $22m, a company that helped indie musicians sell their music. There is some good advice on the importance of execution, deciding what to focus on, narrowing your target audience, etc. Check out the videos at the bottom of the post for some of Derek’s popular talks. Also interesting is Brendan’s strategy of writing about famous leaders to get attention. This Derek Sivers post brought 11k visitors from Hacker News. Sometimes it’s good to step back and think about the strategy behind what people are creating and not just the content itself.