Building Personal Leverage

https://www.youtube.com/watch?v=Aue-Lx2WOJA

Building Personal Leverage

“The job of an entrepreneur is to continuously identify and resolve the highest points of leverage in a business situation.”

Interesting talk by Eric Jorgenson, the author of The Almanack of Naval Ravikant.

Big Idea: There are four types of leverage: 

► Tools
► Products (Code and Media)
► People
► Capital

Media Leverage Example: The opportunity to write the book all started with a simple poll on Twitter that caught the attention of Naval.

Creating in public is an opportunity engine.