Build a Better Backstory

“Have you ever noticed that nearly all relatable founders have a compelling backstory? It’s commonly referred to as a “founder story” and it’s the narrative of how a startup company came to be. The story often helps build deep brand loyalty among the company’s user base.

If you’re building a personal brand or solopreneurship, creating your own backstory can also be a great way to deepen your connection with your own audience.”