Here is a good guide to better storytelling with many examples. “It’s never about you.
Make it about them. They’re the hero of their story and you’re the guide that could help them beat their challenges.” Here is the 7-step framework:
1. What do your visitors need?
2. What challenges are they trying to solve?
3. Why are you the solution?
4. What steps should they take to succeed?
5. Call to action.
6. What success looks like for the customer.
7. What failure looks like for the customer.
There are many real business examples that help demonstrate the framework.