Brand Deals 101 With Apple Crider of Creators Agency
“There are many ways to make a living as a YouTuber. One way is through brand deals and sponsorships.
But what should you charge? Who should you contact? And what differentiates a good brand deal from a bad one?
These are questions we answer with this week’s guest on The Videocraft Show Presented By Video Husky. Apple Crider is the co-founder of Creators Agency, a talent management company that at the moment focuses primarily on helping creators land lucrative brand deals.
Creators Agency represents some of the biggest creators in the personal finance space including Graham Stephan, Meet Kevin, and Erica Kuhlberg (who happens to also be one of the agency’s co-founders). They’ve helped these creators and others negotiate and sign sponsorships with companies such as FTX, Notion, and Adobe.
In this episode, you will learn:
How to source opportunities for brand sponsorships.
The art and science behind pricing your content for sponsors.
How to craft a value proposition in your pitch to brands.
And so much more…”