Omar Zenhom of the $100 MBA is a great example of an audience-first approach to building a startup. Omar and Nicole Baldinu deliberately chose to build an audience with the $100 MBA daily podcast that they started 6 years ago.
Omar discovered the opportunity to create a better webinar solution from his own frustrations doing webinars.
Webinar Ninja was a great match for the $100MBA audience and it had a built-in viral loop in that webinars done through the platform help more people discover the product.
Omar discovered the opportunity to create a better webinar solution from his own frustrations doing webinars.
Webinar Ninja was a great match for the $100MBA audience and it had a built-in viral loop in that webinars done through the platform help more people discover the product.