17 tips to make your landing page convert

17 tips to make your landing page convert

17 tips to make your landing page convert

Blake Emal shares 17 tips to make your landing page convert.

“There is no guaranteed path to more conversions. I can give you a ton of tips based on what I’ve tested, but you have to test things for yourself as well.

I HIGHLY recommend compiling these (and any other ideas) into a sheet and plotting out a testing schedule.

You only learn when you ideate, test, and analyze.”

1/ Pick your dream outcome before anything
2/ Use more white space
3/ Edit the page down by 50%
4/ Stick to one core CTA, not 5
5/ Spend 80% of your writing time on the headline
6/ Avoid paragraphs
7/ Write the headline first
8/ Embrace clear, avoid clever
9/ Use specific CTA language
10/ Choose imagery wisely
11/ Mobile-first design
12/ Use the voice of the customer
13/ Make it easy to skim
14/ Address objections instantly
15/ Show your product in action
16/ Don’t hide your pricing
17/ Only ask for minimum viable customer information