Blake Emal shares 17 tips to make your landing page convert.
“There is no guaranteed path to more conversions. I can give you a ton of tips based on what I’ve tested, but you have to test things for yourself as well.
I HIGHLY recommend compiling these (and any other ideas) into a sheet and plotting out a testing schedule.
You only learn when you ideate, test, and analyze.”
1/ Pick your dream outcome before anything
2/ Use more white space
3/ Edit the page down by 50%
4/ Stick to one core CTA, not 5
5/ Spend 80% of your writing time on the headline
6/ Avoid paragraphs
7/ Write the headline first
8/ Embrace clear, avoid clever
9/ Use specific CTA language
10/ Choose imagery wisely
11/ Mobile-first design
12/ Use the voice of the customer
13/ Make it easy to skim
14/ Address objections instantly
15/ Show your product in action
16/ Don’t hide your pricing
17/ Only ask for minimum viable customer information