How behavioral science can boost your conversion rates – Kristen Berman

How behavioral science can boost your conversion rates - Kristen Berman

How behavioral science can boost your conversion rates – Kristen Berman

“People don’t always act rationally. We say one thing and do another. We even act against our best interests.

The field of behavioral science studies these behaviors. It sits at the crossroads of psychology and economics, looking at the effects of cognitive, emotional, and social factors on decisions and, ultimately, actions. The application of behavioral science is typically called behavioral design.”